Independence and Rewards Outside the Traditional Office Environment

"I decided to buy a franchise because I wanted to be independent, but I also wanted to have a proven business plan I could trust," says Sallie Winfrey, an enthusiastic Lawn Doctor Franchisee. "I was familiar with Lawn Doctor because I had worked for one as a service technician while in college in Connecticut and had really enjoyed it."

In addition to her positive experience as an employee, Sallie chose Lawn Doctor because it gave her the opportunity to:

  • Work outside of the traditional office environment
  • Start off with a home-based business and work outdoors much of the time
  • Be involved in all aspects of the business and support herself

Top-level, Thorough Training Makes for an Easy Transition
While Sallie had a good business sense and was used to working with customers (she graduated college with a degree in economics and worked for 15 years as a mid-level manager for a prominent rental car agency), she says the transition to Lawn Doctor Franchisee is relatively easy because you don't need a specific background.

"The training is wonderful. First you go for the two-week training at Lawn Doctor’s headquarters in New Jersey. Then a regional representative takes you through hands-on training and works with you on every level of the business, including going with you to your jobs, so you become a true expert. There is also great ongoing help at the headquarters, including marketing and computer support. It's priceless because you don't need to come into this with a particular set of skills, and you can run your business by yourself and from home for many years."

End Results That Outshine the Competition
Sallie says the competitive advantages of Lawn Doctor are their exclusive products. "Our lawns look better, hands down," she says. "And our clients appreciate working with us because they get the service of a locally owned and operated business with proven products and the competitive pricing of a larger organization."

An Exciting and Rewarding Business to Own
"Lawn Doctor is a nice change in environment," Sallie says. "It gives you the freedom to handle every aspect of the business, and you don't get pigeonholed or bored in one position.”

"I would definitely recommend this opportunity to other women," she adds. "There is a trust factor when dealing with women, and about 80 percent of the customers I deal with are female decision-makers. I find it easy and rewarding to build relationships with my clients."

 
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