Own an Always In-Demand Retail Store with the Backing and Brand Recognition of the Serta Mattress Company!

Everyone sleeps, so why not become part of the fastest-growing segment of a $12.1 billion industry? As an America’s Mattress licensee, you will enjoy strong consumer brand recognition and receive ongoing support from a company with over 77 years experience in the bedding industry – Serta Mattress Company! You do not need previous business ownership or industry experience to qualify to own this exceptional, name brand retail store.

Own a Business with the Backing and Support of Serta International
America’s Mattress was created by Serta International to help local entrepreneurs bring the World’s Best Mattress to their hometown markets. Each America’s Mattress across the country is locally owned and operated by people who know the needs of their communities. As a member of a nationwide network of nearly 400 stores, our America’s Mattress retailers can offer the very best, world-renowned Serta products at the best possible prices. 

Heather O'Berry purchased her own specialty bedding business four years ago. O'Berry’s parents have been in the furniture business for 60 years. “I was raised in the retail atmosphere and I had managed a Metabolic Weight Loss Center for 4 years. I was in the middle of negotiating to own my own center. I was also pregnant at the time and my parents came to me and my two older sisters and brought up the idea of us owning an America’s Mattress business. My parents convinced me by explaining that I could put a playroom and crib in the back of the store for my children. I was sold! We opened the first of three locations in 2004. Today, my children are 2 and 4 years old and business is great,” explained O'Berry.

Benefiting from a Well-Recognized, Solid Brand
When choosing a business to own, brand recognition and product quality are keys to your success. Serta is well-known for their innovative and effective marketing programs. O'Berry has seen the direct benefits of the powerful brand as she explained; “Serta is a #1 branded name, mostly because of their sheep marketing program! Females have a lot of buying power and the sheep in Serta’s advertisements work! For example, our premium package comes with a free stuffed sheep and people will actually buy the more expensive mattress package because they want a stuffed sheep! Our biggest competitor, Sealy, doesn’t have any marketing program that’s comparable.” She continued, “I also chose America’s Mattress because the Serta product warranty is incredible. I wanted to sell a product that I can stand behind. Serta fully backs us and the customer up.”

Flexibility to Set Her Own Schedule
For O'Berry, scheduling her work around her children’s schedules is important. As the owner of an America’s Mattress store, she feels in control of her schedule. She said, “Because I own the business, I have great flexibility in my schedule. I usually work until 4, leave the store and bring my children home. When I’m home with my children, I focus on them. Also, if I want to take a day off, I take it because I’m in control of my schedule.”

A Solid, Supportive Home Office is Key
The benefits of joining America’s Mattress are widespread. From a nationally recognized name brand that consumers trust to a turnkey, complete business system, this retail opportunity offers you a strong competitive edge over the competition. You do not need previous business ownership or mattress industry experience to join America’s Mattress. You can expect:

• A National Brand: With nearly 400 locations across the U.S.
• Attractive Business Concept: No franchise or royalty fees, low startup costs, an exclusive territory, and a recession-resistant business.
• Turn Key Operation: Full training, unparalleled support, national advertising program, preferred vendors, proprietary software, and marketing materials.

O'Berry is very happy with the America’s Mattress home office as she explained, “I went from the weight loss industry to the mattress industry without any problems. It’s really all about how you treat the customer. Plus, the home office is so easy to work with. They answer all my questions in a timely manner and they’re wonderful about sending monthly communications to all the licensees. They have lots of great and effective ideas!”

A Great Business for Women…
If you’re looking for a high-demand, innovative business, the specialty bedding industry might be just what you and your community have been waiting for! O’Berry concluded, “I would definitely recommend this business to other women. Specialty bedding is finally a stand-alone industry and America’s Mattress is a very different kind of store. My location is beautiful, spacious, and a comfortable place to shop for a new mattress. America’s Mattress is a great opportunity for women who want to become business owners!”