Investing In Her Future

Kelsey Swanson had always wanted to invest in her future and own her own business. Having worked as the Community Service Coordinator of a city for 12 years, Kelsey’s professional experience includes managing a staff, working on special event planning, and managing the city’s youth programming. A few years ago, she began her market research and discovered Sweet Beginnings Wedding Consulting & Event Planning. Sweet Beginnings offers clients complete wedding and event planning services, including rental services. The business can be operated from a home-based office and offers franchisees a flexible and fun schedule.  

Kelsey explained, “I felt comfortable investing in Sweet Beginnings after seeing how the brand was developed, and the potential that the business had for me in my territory.” A year and a half after buying her first territory, Kelsey has 5 part-time employees and recently purchased her second territory. She has accomplished this while keeping her full-time job, and she plans to grow her business full-time in the near future.  

The Advantages of Having a Great Franchisor

When searching for a business, it’s important to understand what you can expect from a franchisor before choosing a business to buy. Make sure the franchisor will offer you the right mix of support, tools, and freedom to meet your needs. For Kelsey, Sweet Beginnings’ home office has offered her the ideal mix. She said, “On your own, you don’t have the support of someone that’s been there, and done that. Sweet Beginnings offers their franchisees plenty of experience and support. Plus, the name and status that Sweet Beginnings has developed, takes years to build. During my first few months in business, I was interviewed by a talk show. This simply wouldn’t happen if I was on my own, without the Sweet Beginnings’ brand and reputation behind me.”

A solid training program is also crucial. Kelsey explained, “The training that Sweet Beginnings has put together is very helpful. You don’t need to have previous industry experience – Having the experience before buying my business, I can confidently say that the training would teach anyone how to successfully run their business.”

Freedom to Grow Your Business at Your Own Pace

Whether you have a job that you cannot leave for financial reasons leaving you with nights and weekends to work on a business, have a family to raise which requires a flexible schedule, or you are ready to work on your business full-time, Sweet Beginnings could be the ideal franchise to meet your needs. Kelsey said, “With Sweet Beginnings, you can make your own schedule and work as much or as little as you’d like. I have control over when, where, and how I work. Franchisees also have the freedom to pass potential clients along to other franchisees if they do not have the time for them. I am still working my full-time job. I plan to leave my job and concentrate on building my business in another year. Until then, I have the freedom and control over my schedule, and am able to run a growing business.”

Kelsey concluded, “I would highly recommend this business to others that are looking to own a great concept. You do not need industry experience and there is a high-demand for our services.”